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We make social care outstanding - by putting people first.

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Dr. Charles Armitage and Dan Blake founded Florence to help our amazing social care workforce take control.

We’ve built Florence to be your backbone of support, with the goal of fixing the broken social care staffing model for good.

And we’re making this happen together. Over 50,000 care professionals and 1,000 organisations have joined us since 2017.

Our tech frees up your time to do what you love: providing care. We know strong, human connections are integral to this - which is why we place people at the heart of everything we do.

Whether it's bringing flexibility and control to your working life, or enhancing your professional development; we're committed to building a better way for you - always.

Depend on us to help you make care outstanding.

We created Florence to put people back at the heart of care.

Dr. Charles Armitage

I would recommend Florence Flex, because it's easy to use and very, very straightforward


With Florence Flex, Mamoudou books shifts quickly and easily. Watch the video to hear his story.

“App is very easy to use and the staff is very helpful. Definitely ⭐⭐⭐⭐⭐”

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Our platform allows care organisations to communicate with and post shifts directly to nurses, carers and support workers across the country.