About us

Harry is responsible for our new market launches and growth. He spent seven years at Innocent Drinks before joining Florence, leading new market introductions across Europe and Asia. He has also been part of a Santander growth capital fund's founding team.

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Louise heads up Florence’s people team, overseeing the culture, progression and development of our UK and international staff. An FCIPD-qualified people director and diversity & inclusion champion, Louise has deep experience leading teams across multi-site businesses in a range of industries including professional services, housing and construction.

As commercial director, Ronan ensures our care organisations’ experience with Florence is the best it can be. Before joining Florence, he headed sales for R&D claim tech challenger EmpowerRD, and helped take fintech leader Funding Circle from start-up to IPO. His key focuses are developing our sales team and strategisting to continue Florence’s sustainable growth.

Shanice runs Florence’s marketing function and Academy e-learning strategy. She joined Florence after falling in love with our mission, following nearly ten years spent at education challenger brand Hult International Business School where she led as VP of Marketing. Passionate about theatre, live music, and travel she loves to bring creativity and colour to every aspect of her life.

Atish directs the progression and scalability of our finance function at Florence, with a focus on both domestic and international growth. He joined us after six years at app-based disruptor brands in chartered flights and betting, and relishes heading up the development of a company that uses technology to improve care.

Derek is our Managing Director for the north of England and Scotland. Having worked in care for 13 years before joining Florence, including as a care home manager, he has first hand experience and a deep understanding of the sector’s challenges. He’s passionate about growing Florence, both from a care professionals’ and organisations’ perspective, to help everyone take back control of their time.

As Managing Director for the south of England, Midlands and Wales, Dejan is driven to create the best possible experience for our care professionals and organisations. After six years in recruitment consultancy, Dejan arrived at Florence excited to disrupt the industry with technology that puts people first. When not focussing on growing Florence, Dejan spends his time with his young family.

Tom is our Chief Technology Officer, heading up our tech team and overseeing the evolution of the Florence product. He’s passionate about rethinking the way social care operates and how technology can change the world for the better. In his spare time he works for St. John’s Ambulance and loves all things climbing and hiking.

As Chief Nurse, Fiona is a strong advocate for our care professionals, managing compliance, governance and incidents across our workforce. Fiona has over 30 years’ experience in nursing, spending much of her career in the NHS with a focus on elder care. Fiona was previously matron at the Royal Stoke University Hospital and a nursing lecturer at Keele University.