About us

Caroline has over 15 years work experience, and a global career spanning people, education, strategy implementation, organisational development and project management. At Florence, she's responsible for our for people programs, operations, training and development, and employee engagement.

Lauren is a former strategic consultant with PricewaterhouseCoopers (PwC), she’s enthusiastic about cross-functional transformation and using technology to help solve the healthcare sector staffing shortage. She works closely with the leadership team, develops company strategy, handles shareholder and investor communication and creates programmes to drive success at Florence.

Emily started out as a mortgage broker in Australia before deciding she wanted to help with the staffing shortage in the healthcare sector. On returning to the UK, she dedicated her career to excellence in operations, client success and compliance. Emily serves as Florence's Head of Operations & Compliance, looking after customer service, regulatory compliance and internal audit teams.

As commercial director, Ronan ensures our care organisations’ experience with Florence is the best it can be. Before joining Florence, he headed sales for R&D claim tech challenger EmpowerRD, and helped take fintech leader Funding Circle from start-up to IPO. His key focuses are developing our sales team and strategisting to continue Florence’s sustainable growth.

Shanice runs Florence’s marketing function and Academy e-learning strategy. She joined Florence after falling in love with our mission, following nearly ten years spent at education challenger brand Hult International Business School where she led as VP of Marketing. Passionate about theatre, live music, and travel she loves to bring creativity and colour to every aspect of her life.

Atish directs the progression and scalability of our finance function at Florence, with a focus on both domestic and international growth. He joined us after six years at app-based disruptor brands in chartered flights and betting, and relishes heading up the development of a company that uses technology to improve care.

As UK Managing Director for Social Care, Dejan is driven to create the best possible experience for our care professionals and organisations. After six years in recruitment consultancy, Dejan arrived at Florence excited to disrupt the industry with technology that puts people first. When not focussing on growing Florence, Dejan spends his time with his young family.

Tom is our Chief Technology Officer, heading up our tech team and overseeing the evolution of the Florence product. He’s passionate about rethinking the way social care operates and how technology can change the world for the better. In his spare time he works for St. John’s Ambulance and loves all things climbing and hiking.

As Chief Nurse, Fiona is a strong advocate for our care professionals, managing compliance, governance and incidents across our workforce. Fiona has over 30 years’ experience in nursing, spending much of her career in the NHS with a focus on elder care. Fiona was previously matron at the Royal Stoke University Hospital and a nursing lecturer at Keele University.