Dr. Charles Armitage and Dan Blake founded Florence to help our amazing social care workforce take control.
For too long, the UK's under-funded, over-stretched system has pushed more social care people to leave than to stay; with ever-growing vacancies and Covid-19 adding to the pressure.
We’ve built Florence to be your backbone of support, with the goal of fixing the broken social care staffing model for good.
And we’re making this happen together. Over 50,000 care professionals and 1,000 organisations have joined us since 2017.
Our tech frees up your time to do what you love: providing care. We know strong, human connections are integral to this - which is why we place people at the heart of everything we do.
Whether it's bringing flexibility and control to your working life, or enhancing your professional development; we're committed to building a better way for you - always.
Depend on us to help you make care outstanding.