Dr. Charles Armitage and Dan Blake founded Florence to give our amazing social care workforce the community and tools it needs.
Our tech helps professionals take control of their working lives, connects teams and frees up time to make a real difference.
For too long, the UK's under-funded, over-stretched system has pushed more social care professionals to leave than to stay; with ever-growing vacancies and Covid-19 adding to the pressure.
We’re here to make social care outstanding, through innovation and technology.
We’ve built Florence to be your backbone of support, with the goal of fixing the broken social care staffing model for good.
And we’re making this happen together. Over 50,000 care professionals and 1,000 organisations have joined us since 2017.
Whether it's bringing flexibility and control to your working life, or enhancing your professional development; we're committed to building a better way for you - always.
Our values
Our values are the beating heart of Florence, they are reflected in everything we do from supporting workers and care homes, to collaborating with the team.
Care about what you do
People that care make a bigger difference.
Always ask another question
Be curious, you never know where the answer might take you.
Embrace the adventure
Drive change and be part of something special.
Put yourself in their shoes
Our users are at the centre of everything we do.
Build a positive team
Be inclusive and accept each other's differences.
