Tracey Follows has been listed as one of the top fifty female futurists in the world by Forbes.
Follows is also the founder and CEO of Futuremade, a futures consultancy. She works with brands, businesses and organisations to help them spot trends, develop foresight and fully prepare for what comes next.
She's the author of The Future of You: can your identity survive 21st century technology? and host of The Future of You podcast, where she invites renowned academics, authors and innovators to discuss and debate the future of identity in a digital world.
Follows is a member of the Association of Professional Futurists, the World Futures Studies Federation and an associate fellow of the World Academy of Art & Science.