Spend less
on admin,
and more time
on Care

Charles is a doctor who traded his stethoscope for a spreadsheet to co-found Florence. His favourite part of being a doctor was the camaraderie with the nursing staff, who he describes as resilient and hilarious. Charles was motivated to start Florence after seeing the challenges healthcare workers face firsthand. Known for his problem-solving skills and love for data, Charles is determined to build a company that transforms lives. When he’s not leading Florence, you can find him gardening with his dog, Rosie, who is undoubtedly the real CEO.

Dan co-founded Florence with a mission to fix rota gaps in healthcare. His eureka moment came while volunteering at a care home, where he saw an administrator manually inputting timesheets for hours each week. Dan’s background includes time as an army officer and a stint in financial services. Known for his boundless energy, Dan is driven to make Florence the leading technology for healthcare workforce management. At home, he juggles the antics of his three young sons with the support of his wonderful wife, Emma.

Ross’s journey with the NHS started at 18 and includes roles as a carer and provider of services. His vision and values align perfectly with Florence’s mission to bring reform to NHS staffing. Ross brings deep NHS expertise and leadership to the team. His goal is to integrate Florence’s technology into NHS operations, making workforce management more efficient. Outside of work, Ross enjoys quality time with his family and believes in leading with both heart and humour.