This week on Behind the Scenes, we’re chatting with our marketing intern at Florence, Ava Amrolia.
The resident TikTok queen, Ava knows how to make Florence relatable and fun on social media.
Who are you, and what do you do at Florence?
I’m Ava, and I’m a marketing intern at Florence. I support the team with a range of marketing tasks – mainly social media stuff, but I’ve also helped with competitor research, data analysis and blog posts. Of course, my favourite thing is to make silly TikToks!
What made you want to join Florence?
I loved what Florence was doing. My dad works in the healthcare industry, so I came in with an understanding of how tricky it can be to fill shifts and how understaffed the industry is.
My internship was originally meant to last a week, but at the end of the week, the marketing team asked if I could stay for longer. It was a no-brainer to me – I said yes right away.
What’s the best advice you’ve ever been given?
“You are the master of your own destiny.” Basically, don’t wait around for someone else to change your life for you: take the initiative and do it yourself. Chase that goal; do that thing you’ve always wanted to do. You only get one life, so there’s no point wasting time.
Also – and this sounds really simple – be kind to people. It makes life better, and you’ll always have friends. Tom Hiddleston gave me that advice…
What’s your favourite thing about working at Florence?
At Florence, you can tell you’re making a difference. It’s such a lovely, interesting place to work, and I enjoy myself every day. I’m always learning something new, and everyone’s super friendly.
The team quickly made me feel at home when I started working at Florence. People are really passionate about what they do and receptive to new ideas.
What’s the biggest challenge Florence is facing at the moment?
Florence has grown rapidly over the past few months, and finding the right people for different roles has been challenging. I think everyone’s starting to find a rhythm now, though.
There are so many exciting projects to get involved in, so it’s hard to prioritise which of those we do now, and which we leave for later.
What’s a fun fact about you that might surprise us?
I have synesthesia, which means that I associate certain things with colours. For example, numbers, names and people all have specific colours. I made a list of all the colour associations for people in the Florence marketing team once, which was fun.
What piece of advice would you give to someone thinking about joining Florence?
Absolutely do it – it’s so worth it, and the work is interesting and rewarding. The environment is amazing and full of promise.
My advice would be to embrace any opportunities and always ask for help if you need it. When I started, I felt nervous because I thought people would judge me for bothering them or asking questions, but I quickly realised that people were genuinely helpful and friendly.
Where do you see Florence in five years?
I reckon Florence will become increasingly important as the healthcare industry continues to struggle with instability. So I think the company will continue to expand and add locations and new roles. I’ve loved seeing the launch of the Pathway to Care course, and I’d love to see that expand into schools and beyond.
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