Becky’s marketing skills help us resonate with nurses, care assistants and support workers all over the UK – and beyond.
Who are you, and what do you do at Florence?
My name’s Becky, and I’m a marketing manager here at Florence. I’m a voice for care professionals – both those registered to work with us, and learners at Florence Academy.
My role includes advocating for care professionals, reaching new groups and making sure all our comms and marketing feel relevant to the audiences we serve. We want to tell as many people as possible about the benefits of working and learning with Florence.
What made you want to join Florence?
Florence is obviously a company with a strong purpose. It’s an organisation for good, and that’s important to me. Now I’m on the inside, it’s clear the company is growing and changing quickly – and that’s the type of environment I enjoy working in.
There’s so much energy here. It’s an exciting place to be.
What’s the best advice you’ve ever been given?
The best work-related advice I’ve ever been given is to devote your whole attention to whatever you’re doing at any moment. That might sound boring, but it’s such a game-changer.
You can apply that advice in any way you like. Maybe you need to finish a task before moving on to something else; perhaps you want to focus completely on a project while working from home. Either way, if you devote yourself to what you’re doing, you’ll feel such a sense of achievement.
What’s your favourite thing about working at Florence?
I think it’s the sense of possibility everyone brings to their work. That’s a bit hard to describe, but you can feel the positive energy in the room.
Meetings are all about open discussion. How can we do things better? What can we change to make a process more efficient? What new things can we introduce? It’s a really nice way to work.
There’s a growth mindset here, and it’s infectious. So, even if you’re working on a project by yourself, you’re never afraid to think outside the box.
I also really appreciate how approachable and helpful the leadership team is. If I have a question, I can ask it in person or via Slack and get a quick, collaborative answer. That’s rare in a company this size.
What’s the biggest challenge Florence is facing at the moment?
We’re growing the organisation in two very distinct ways, which is an interesting challenge. First, we have Florence – we fill shifts for clients and help care professionals find work. Then, we have our online learning platform, Florence Academy.
Both sides of the business are expanding quickly. We need to appeal to different audiences and maintain our core identity at the same time. It’s something we work on almost constantly.
What’s a fun fact about you that might surprise us?
I’m a qualified ship’s captain. No, seriously!
A few years back, I took a job with a sailing company. Lots of the guys who worked there were qualified captains, so I thought, “Why not give it a shot?”
I saved up, went away, did the course and got the yacht master qualification, so I’m allowed to skipper boats up to 24 metres long.
What piece of advice would you give to someone thinking about joining Florence?
If you like working in a dynamic environment where things change constantly, Florence might be the company for you. This is an excellent place for people with ideas – we’re always improving and looking for solutions and new ways to break the mould.
There’s a genuinely collaborative atmosphere here. We’re encouraged to share ideas and work together across teams, which is lovely. I feel like I’ve found my niche.
Where do you see Florence in five years?
I think Florence Academy will be the number one learning platform for people working in health and social care all over the world. We’ll be the best option for health and social care staffing and a global professional and career development solution.
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