This week on Behind the Scenes, we’re chatting with the social media manager at Florence, Ella Moody.
Ella lives on LinkedIn, knows her way around Instagram and takes TikTok to the next level. Let’s find out more about her.
Who are you and what do you do at Florence?
I’m Ella Moody, and I’m the social media manager here at Florence. That means I run all our social media accounts – Facebook, LinkedIn, Instagram, YouTube and others. It’s important that the posts I put out suit the markets they’re intended for, so currently, that’s the UK and France.
I manage our day-to-day content creation and community management, plus I check analytics to see what’s doing well. And yeah, I also make silly Florence TikToks, which is really fun.
What made you want to join Florence?
So, I went into the finance industry – Monzo, actually – right after leaving university. I started in the customer service department and then moved to their social media team, where I found my calling.
After that, I took a social media management job at a crypto-trading platform, but I didn’t find that as fulfilling as I thought it’d be. Fintech didn’t suit me as much as I’d expected. I wanted to do something that would make a difference in the world.
When I saw the opportunity to work at Florence, I jumped at the chance. It felt good to know I’d be in a position to help our struggling healthcare system.
What’s the best advice you’ve ever been given?
My advice would be to treat every day like school. Always try to find out something new, and ask yourself “What did I learn?” when you get home.
People around you – especially at work – have a lot of information to share, which you can use to improve both professionally and personally. There’s loads to discover out there, so get learning!
What’s your favourite thing about working at Florence?
Definitely the people. Everyone I meet here is so passionate about what they do, and they’re so excited to be here. Traditional hierarchy doesn’t get in the way of conversation, so you can ask literally anyone for help. That might sound cliche, but it’s true. It’s such a great, fun environment to work and grow in.
What’s the biggest challenge Florence is facing at the moment?
I think it’s probably scaling from a startup to a bigger company. We grew 200% in headcount between January and June 2022, so we had to change a few processes along the way.
As we get larger and our teams grow, we need to make sure that we put the right people in the right places while maintaining focus on the mission. I’d say we’re doing a pretty good job of that at the moment.
What’s a fun fact about you that might surprise us?
When I was seven, my parents booked a family photo session for my siblings and me. The photographer really liked one of the pictures he took of me, so he entered it into a competition, and it won. That photo ended up in the National Portrait Gallery.
And no, it’s not there anymore. These days, it hangs on my parents’ bedroom wall.
What piece of advice would you give to someone thinking about joining Florence?
Short answer: do it. Long answer: Florence is the place to be if you want to push your career forward or make a change. We’re at a point where people really have the opportunity to grow.
Take me, for example. Part of my job is developing strategies for international social media growth, which I haven’t done before. I don’t think I could have grown this quickly at another company.
Generally speaking, we’re all about trying new things, and we encourage everyone to push themselves to the limit of their abilities and beyond. It’s super exciting. So if you’re looking to do good and have an interesting career, come on over.
Where do you see Florence in five years?
Leading the healthtech staffing industry in the UK and maybe Europe as well. I think we’ll be on more than one continent, and we’ll be much bigger. Obviously we’ll still be having lots of fun, too.
You might also be interested in:
- A chat with Isabel Clift, Head of Content and Communications
- A chat with Shanice, marketing director at Florence
- A chat with Tamana Faizi, senior marketing manager
