We’re chatting with Oliver Tylee, Digital Marketing Manager at Florence this week on Behind the Scenes.
Oliver's a multi-talented digital whizz whose paid media and advertising expertise has helped us raise awareness and interest from care professionals and organisations.
Who are you, and what do you do at Florence?
I’m Ollie, a marketing manager in the digital team here at Florence.
My responsibilities include using paid media and advertising to boost our B2B and B2C presence in the UK. The digital ads I help generate need to get in front of the right people, so I spend a lot of time getting to know our audiences.
I also work with the international teams to help create campaigns to help us expand into new markets, like France and Canada. It’s an exciting time to work at Florence, and I enjoy my role here.
What made you want to join Florence?
Florence is built around a product and a mission that makes a meaningful difference in the lives of ordinary people. I found that compelling, even before joining the team.
Everyone knows someone directly or indirectly affected by what’s going on in the health and social care sector. We’re in the middle of a staffing crisis because people are overworked and underpaid, which has a negative impact on patient care.
I genuinely believe in Florence’s ability to solve the deepening problem – and that’s why I decided to come on board.
What’s the best advice you’ve ever been given?
People can sometimes be hesitant to try new things because they’re worried about the outcome. So my best advice is “don’t be afraid to fail.” Don’t be afraid to try a new approach: realistically, what’s the worst that could happen?
You’ll learn some of your biggest lessons in life by taking risks and occasionally messing up.
What’s your favourite thing about working at Florence?
The best thing about working at Florence? The people who work here – no doubt about it. Everyone is so good at what they do, and you can rely on them when collaborating across projects and departments.
What’s the biggest challenge Florence is facing at the moment?
I think the biggest challenge we’re currently facing is making sure care professionals and care organisations know about us and what we do. Our product saves clients a lot of time and money, plus it empowers nurses, care assistants and support workers.
At this stage, the health and social care sector is still waking up to how technology can make life easier. So we’re trying to raise awareness of that, too!
What’s a fun fact about you that might surprise us?
In my spare time, I make (fairly bad) house music!
What piece of advice would you give to someone thinking about joining Florence?
First, be ready to join a hard-working team where things change constantly. Florence isn’t a huge company, so your role won’t be “set and forget”. We’re evolving quickly, so your responsibilities will probably change as we grow.
Where do you see Florence in five years?
I see us becoming an even bigger provider for health and social care staff in the UK and internationally. We’ll fill even more shifts for clients and help make life better for care professionals all over the world. Can’t wait to see it all unfold.
If you’d like to work for Florence, take a look at our open roles.
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