Built for care. Trusted by the people who deliver it.
Built for care. Trusted by the people who deliver it.
Built for care. Trusted by the people who deliver it.
Built for care. Trusted by the people who deliver it.
Built for care. Trusted by the people who deliver it.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
2,000+
Health & care organisations trust Florence
100k+
Health & care professionals use Florence every day
95%
Customers report
a positive experience
2,000+
Health & care organisations trust Florence
100k+
Health & care professionals use Florence every day
95%
Customers report
a positive experience
Our mission
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
Our story
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Meet your workforce automation experts
Meet your workforce automation experts
Meet your workforce automation experts
Meet your workforce automation experts
Meet your workforce automation experts
Meet your workforce automation experts
Dr Charles Armitage
Co-founder & CEO
An NHS doctor who co-founded Florence in 2016 to fix broken workforce systems - now trusted by 2.000+ UK care organisations.
Lisa Dobson
Sales Director
A healthcare sales specialist with 12 years in the sectcor, drawn to Florence’s mission to digitise, simplify and cut the cost of care.
Emily James
Senior National Business Development Manager
20+ years across health-tech, specializing in consultative sales and long-term partnerships with leading UK care organisations.
Freddie Smallman
Business Development Manager
Healthcare sales and recruitment specialist with 12+ years’ experience across the NHS and private sector, helping providers use technology to simplify workforce management and improve efficiency.
What teams like yours are saying
What teams like yours are saying
Being able to manage our internal staff through Bank Manager makes our workflow so much better and has resulted in a lot of time saved on booking shifts.
Being able to manage our internal staff through Bank Manager makes our workflow so much better and has resulted in a lot of time saved on booking shifts.
Alex Teixeira
Home Manager, Kingston Care Home
What I love most about working with Florence is the honesty, transparency and communication, which has been there from the start.
What I love most about working with Florence is the honesty, transparency and communication, which has been there from the start.
Angela Boxall
CEO, Majesticare
A great success story… Florence is a company I would highly recommend.
A great success story… Florence is a company I would highly recommend.
Miriam Beastall
Mariposa Care
What teams like yours are saying
Being able to manage our internal staff through Bank Manager makes our workflow so much better and has resulted in a lot of time saved on booking shifts.
Alex Teixeira
Home Manager, Kingston Care Home
What I love most about working with Florence is the honesty, transparency and communication, which has been there from the start.
Angela Boxall
CEO, Majesticare
A great success story… Florence is a company I would highly recommend.
Miriam Beastall
Mariposa Care
What teams like yours are saying
Being able to manage our internal staff through Bank Manager makes our workflow so much better and has resulted in a lot of time saved on booking shifts.
Alex Teixeira
Home Manager, Kingston Care Home
What I love most about working with Florence is the honesty, transparency and communication, which has been there from the start.
Angela Boxall
CEO, Majesticare
A great success story… Florence is a company I would highly recommend.
Miriam Beastall
Mariposa Care
What teams like yours are saying
Being able to manage our internal staff through Bank Manager makes our workflow so much better and has resulted in a lot of time saved on booking shifts.
Alex Teixeira
Home Manager, Kingston Care Home
What I love most about working with Florence is the honesty, transparency and communication, which has been there from the start.
Angela Boxall
CEO, Majesticare
A great success story… Florence is a company I would highly recommend.
Miriam Beastall
Mariposa Care