🏆 Discover the best places to work in social care. Meet the 2026 winners of the Florence Best Places to Work Awards
🏆 Discover the best places to work in social care.
Meet the 2026 winners of the Florence Best Places to Work Awards
🏆 Discover the best places to work in social care. Meet the 2026 winners of the Florence Best Places to Work Awards
Built for care. Trusted by the people who deliver it.
Built for care. Trusted by the people who deliver it.
Built for care. Trusted by the people who deliver it.
Built for care. Trusted by the people who deliver it.
Built for care. Trusted by the people who deliver it.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
Florence started with a simple belief - that the people running health and social care deserve better tools. Eight years later, we are the end-to-end workforce management platform trusted by 2,000+ care organisations across the UK.
2,000+
Health & care organisations trust Florence
100k+
Health & care professionals use Florence every day
95%
Customers report
a positive experience
2,000+
Health & care organisations trust Florence
100k+
Health & care professionals use Florence every day
95%
Customers report
a positive experience
Our mission
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
Health and social care is one of the most important industries in the world - and one of the most underserved when it comes to the tools that help it run.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
At Florence, our mission is to change that. We build workforce management technology specifically for health and social care, so that care providers can spend less time on admin, compliance and spreadsheets, and more time focusing on the people they look after.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
We are a tech company run by people who have worked in and around care for most of their careers. That shapes everything we build.
Our story
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
Dr. Charles Armitage spent years working as an NHS doctor, watching firsthand as hospitals and care providers struggled to fill shifts. The process was slow, expensive and entirely dependent on agencies that charged too much and delivered too little visibility.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
In 2016, he teamed up with Dan Blake, a social care expert, to build something better. Florence started as a staffing marketplace - a faster, fairer way to connect care professionals with shifts. But the problem was bigger than staffing alone.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
Today, Florence is the end-to-end workforce management platform for health and social care - rostering, HR, payroll, compliance, training and agency management, all connected in one place. Built by people who understand the sector. Trusted by the organisations that run it.
How we got here
Florence's journey from staffing marketplace to end-to-end workforce platform.
Charles and Dan met and the idea for
Florence was born - a marketplace
connecting care professionals with shifts.
Our Team
Meet the people behind Florence
Meet the people behind Florence
Meet the people behind Florence
Meet the people behind Florence
Meet the people behind Florence
Dr. Charles Armitage
Co-founder and CEO
Dr. Charles Armitage
Co-founder and CEO
Dr. Charles Armitage
Co-founder and CEO
Dr. Charles Armitage
Co-founder and CEO
Dr. Charles Armitage
Co-founder and CEO
Dan Blake
Co-founder and CCO
Dan Blake
Co-founder and CCO
Dan Blake
Co-founder and CCO
Dan Blake
Co-founder and CCO
Lisa Dobson
Sales Director
Lisa Dobson
Sales Director
Lisa Dobson
Sales Director
Lisa Dobson
Sales Director
Lisa Dobson
Sales Director
Emily James
Senior National Business Development Manager
Emily James
Senior National Business Development Manager
Emily James
Senior National Business Development Manager
Emily James
Senior National Business Development Manager
Emily James
Senior National Business Development Manager
Freddie Smallman
Business Development Manager
Freddie Smallman
Business Development Manager
Freddie Smallman
Business Development Manager
Freddie Smallman
Business Development Manager
Our values
Our values
Our values
Our values
Our values
These are the five values that shape how we work, how we build and how we treat the people we work with.
These are the five values that shape how we work, how we build and how we treat the people we work with.
These are the five values that shape how we work, how we build and how we treat the people we work with.
When we come together as one team with one shared vision, we can achieve so much more. That is why we always work collaboratively with pride and passion.
We are not here to maintain the status quo. We are here to make a difference. It is about being brave, trying new things and making what is possible become real.
Without curiosity, you cannot have innovation, and without innovation, you cannot move forward. So we always ask why, because the answer might uncover our next big idea.
If it does not serve our customers, it does not serve us either. Our customers' needs come first, which is why we always try to make things as clear and straightforward as possible.
We each have unique perspectives and experiences, and that is part of what makes Florence great. We embrace each other's differences and actively cultivate an inclusive culture.
Our values
These are the five values that shape how we work, how we build and how we treat the people we work with.
When we come together as one team with one shared vision, we can achieve so much more. That is why we always work collaboratively with pride and passion.
We are not here to maintain the status quo. We are here to make a difference. It is about being brave, trying new things and making what is possible become real.
Without curiosity, you cannot have innovation, and without innovation, you cannot move forward. So we always ask why, because the answer might uncover our next big idea.
If it does not serve our customers, it does not serve us either. Our customers' needs come first, which is why we always try to make things as clear and straightforward as possible.
We each have unique perspectives and experiences, and that is part of what makes Florence great. We embrace each other's differences and actively cultivate an inclusive culture.
Recognition we are proud of
Recognition we are proud of
Recognition we are proud of
Recognition we are proud of
Recognition we are proud of
Best Health
Workforce Management Platform 2026 - Technology Excellence Awards, Corporate Vision Magazine
Best Health Workforce Management Platform 2026 - Technology Excellence Awards, Corporate Vision Magazine
Care Software Provider of the Year - Nominated, South West Care
Awards 2026
Digital Transformation
in Care -
Nominated, South West Care Awards 2026
Digital Transformation
in Care - Nominated, South West Care Awards 2026
Digital Transformation in Care - Nominated, South West Care Awards 2026
Sunday Times 100 Fastest-Growing Companies 2023 - Ranked 21st
Future Fifty -
UK tech unicorn growth programme
Future Fifty - UK tech unicorn growth programme
One platform. Everything your workforce needs.
One platform. Everything your workforce needs.
One platform. Everything your workforce needs.
One platform. Everything your workforce needs.
One platform. Everything your workforce needs.
Florence has grown well beyond staffing. Today we offer an end-to-end workforce management platform built specifically for health and social care.
Rostering and Rota
AI-powered scheduling that fills shifts faster and reduces reliance on agency staff.
HR and Payroll
Employee records, payroll, grievances and probations all in one connected system.
Agency manager
Control your agency spend with 450+ agencies on the Florence panel, automated rate enforcement and real-time reporting.
Bank Manager
Build and manage your own internal bank of staff and fill shifts with your own people first.
Compliance
Built-in compliance checks, expiry alerts and audit trails that keep you CQC-ready at all times.
Florence academy
100+ CPD-accredited, CSTF-aligned online courses for care professionals.
One platform. Everything your workforce needs.
Florence has grown well beyond staffing. Today we offer an end-to-end workforce management platform built specifically for health and social care.
Rostering and Rota
AI-powered scheduling that fills shifts faster and reduces reliance on agency staff.
HR and Payroll
Employee records, payroll, grievances and probations all in one connected system.
Agency manager
Control your agency spend with 450+ agencies on the Florence panel, automated rate enforcement and real-time reporting.
Bank Manager
Build and manage your own internal bank of staff and fill shifts with your own people first.
Compliance
Built-in compliance checks, expiry alerts and audit trails that keep you CQC-ready at all times.
Florence academy
100+ CPD-accredited, CSTF-aligned online courses for care professionals.
careers
Want to join the revolution?
Want to join the revolution?
Want to join the revolution?
Want to join the revolution?
Want to join the revolution?
Browse the open roles we have here at Florence UK. Who knows… you might be just the person we’re looking for.
Browse the open roles we have here at Florence UK. Who knows… you might be just the person we’re looking for.