published on
March 11, 2022

A Letter from The CEO of Florence

Charles Armitage
posted on
News and Updates

We are now one week into 2019 and we are all looking forward to what is going to be a massive year here at Florence. I wanted to take this opportunity to reflect on what we've achieved over the last twelve months, let you know our priorities for the coming year and say thank you for your support so far.

We started Florence in 2017 with the purpose of doing all we can to support our clients and nurses to provide people with the care and dignity that they deserve.

We are determined to build a service that has the needs of our users at its core and, as such, we promise to continually strive to create a platform based around your needs.  

We are just starting out on this journey and I want to start off by saying thank you to every single person that is helping us achieve our goal.  2018 was an exciting time for Florence.  

Over the course of the year we grew from a small operation in the South East of England to providing coverage across all of England and Wales.  But we are a long way from being finished.  

In some areas of the country we know that there are not enough shifts, in some areas there are not enough nurses.  We are working tirelessly to close this gap but we would love your help.If you know someone that might benefit from using Florence, be they a nurse or care home manager, please help spread the message!

What You've Said to Us

Over recent months, we've been listening carefully to your feedback and have identified a few main areas of improvement that we will be concentrating on over the coming months.  


The most common thing we hear are concerns about the speed of payment to nurses. I understand that this can be a major source of frustration. It is incredibly important to us that we make sure you are paid quickly for the hard work that you do.  

We want Florence to be market leading in every domain and it is our goal to achieve this over the first half of 2019.

As such, we will be making significant changes to the payment process. You will notice improvements very soon and we will keep you informed of our progress.


As part of our goal to improve payment times, we will also be working with our clients to ensure that timesheets are approved as quickly as possible. Timesheets that miss the weekly cut-off have a large impact on the speed of payment.  

We are striving to make sure that this process is as smooth as possible so that these delays can be minimised.  

Smartphone Apps

In the first half of 2019 we will be releasing our iPhone and Android apps. These will lead to massive improvements in how you can find and book the best shifts. We will be releasing our nurse app first with our client app following soon after.  

We are incredibly excited to show you what we've been working on.


One of the biggest sources of frustration we hear from both our nurses and our clients is last minute shift cancellations.

We understand that circumstances can change; a home may no longer require cover or, due to unforeseen circumstances, nurses may no longer be able to work a shift.

We hope that these occasions are few and far between as it causes significant upset on both sides of the platform.  

However, we know that we can do more to make sure that on the rare occasions that this does happen, Florence is best able to support you in finding another nurse or another shift. To enable this, we will be developing features that help ensure that homes are not left without a nurse and nurses are not left without a shift.  

Again, we will be sure to keep you updated with progress on this front.

Training & Revalidation

The final thing that we want to concentrate on over the year is how we best support our nurses in their training, professional development and revalidation.

Later this month we will be releasing 'Florence Academy', a portal that will give Florence nurses free access to online training modules.  

Over the year we will build out the courses that we have on the system to include Mandatory Training and other CPD accredited eLearning modules.

Later this year we will be releasing a fantastic tool that will support nurses to complete all of their revalidation requirements.

Thank You

Florence will only ever be as good as the fantastic people who place their trust in us.  Ultimately, the more nurses and the more care homes we have using the platform, the better the experience is for everybody.  

If you want to help grow the community of Florence users then please spread the message. Tell your friends who are nurses and help them create an account. Tell your colleagues who are home managers and show them how the platform works.  

Finally, and perhaps most importantly, keep telling us what you think we can do better.  Every piece of feedback you give us is a gift.  Once again, I would like to thank every single one of you for helping make Florence the place it is today.  

We appreciate everything that you do.I wish you a prosperous, successful and, most importantly, a happy 2019.

Charles Armitage, Co-Founder and CEO of Florence.

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